When I was first clowning I was told the same thing ... stick to one look (i.e. same costume, hair, etc) so you become recognizable. I tried at first, but decided it's just part of my clown character to love frilly clothes so I'll continue to make them until my clown closet is full. I do keep my hair the same color (have gone thru two styles of purple wigs) and was still recognized.
I went to the OKC Mooseburger Camp in 2006 and Pricilla even mentioned being able to wear different costumes as the same clown. Of course, I realize that's also her business, but I still like the idea.
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