put a web address or phone number on it. The family will take pics during the party and it will become an advertisment they never throw away. Just that and whatever name will work for every charater. If you want something funny have it on the other side for when you are carrying it in.
I also put the box right up front and let the birthday kid stand on it if they take a group shot. Mine is very stable. And I am right there too. It should be big enough to be read in a snapshot.
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