I think sometimes the fear comes from overstimulation. While oversized and bright things are associated with clowns, some of that look is from the circus days when clowns were in the ring, far away from the audiance. Being close up to a child, or even an adult, with a lot of oversized and brightly colored things may cause this over stimulation making them want to flee or hide. That is why in the realm I work in the majority of the time I have toned down what I wear. And what you do can also be toned down just as much. A clown must be load and big in the ring or on a stage...but in a living room or at a store not as much is required to let them know you are different.
Also be aware that eye contact can increase anxioty. Paying attention to someone other than the fearful person will often help. by avoiding eye contact you do not escalate the fear and by showing them others (like mom or big bro.) are not afraid.
This will also come with time and practice. Don't give up if your heart is into it.
Sometimes a grown person will say something about they are afraid of clowns or use to be. I tell them honestly there are some clowns that I am afraid of. It is all about education.
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