Survey for Parents/ Target Market
Please ask one former client these questions and post the results.
I've just started asking these questions, and I've been pleasantly surprised.
1. Have you ever hired a party clown, children’s entertainer, novelty act?
2. Are you definitely hosting a party this year?
3. How much will you spend on party entertainment this year?
4. What steps would you take to find info about hiring a local clown?
5. If you moved to another town, how would you find the best clown?
6. Who actually does the hiring of clowns?
7. Who influences the buying?
8. What don't you like about hiring a clown?
9. What would establish the credibility of a clown?
10. What features do you want in a clown?
11. What features are you willing to pay for?
12. What is the maximum price you would pay a clown?
13. What price level would be suspiciously low?
14. Male or Female
15. Age
16. Zip code
17. Occupation
18. Do you have cable TV?
19. Radio station do you listen to?
20. Which other events would you be willing to have a clown at?
[Tip: try not to interrupt them and influence their answers unless they say 'I don't know' then you can fish out your ideas (i.e. #13 "by donation? $1? $2? $5? $10?..." or #11 "balloons? face-painting? magic? gift bags?"]
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