Oh, and good points about over-advertising...
But advertising is a necessary overhead cost - it is what
brings in the $$ eventually.
It might be worth while to blitz things your first year to
get your name out there, and then cut the advertising
expenses way back to a level you can support from the
gigs you get.
Just be careful about long-term committment of your
advertising $$ and try to find out how folks heard about
you. Reward the advertising mediums that get you
noticed by continuing or expanding your coverage there
and cut back on those that don't bring in enough responses
to justify the cost.
Ashes
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