Quote:
|
Originally Posted by ashes
Oh, and good points about over-advertising...
But advertising is a necessary overhead cost - it is what
brings in the $$ eventually.
Reward the advertising mediums that get you
noticed by continuing or expanding your coverage there
and cut back on those that don't bring in enough responses
to justify the cost.
Ashes
|
I couldn't agree more Ashes. The old saying, you can't make money without spending it! I have found though that usually you only have 3 or 4 clowns in the phone book. Every mom or company is going to call all of them to price / quality compare, no matter who hasthe biggest ad. It's not like we are competing against Dr's. ya know.
So, now I just put in the name & number of my company for $10 - 15 bucks a month, depending on what city. I am in several cities. My call volume hasn't dropped at all from when I had huge ad's. I also keep flyers in local party shops & florists. I track carefully what ads are working & have dropped ads from some of the smaller pamphlets.
We do need just a topic on The Business of Clowning!
Thanks Ashes!