[BIPS]

Another factor you may consider on your quote is location.

For instance, the 2 examples you mentioned are typically in the lower end income, so I would suggest charging a slightly lower rate.

You still want to stay with a reasonable rate, however, because you don't want your services to SEEM cheap. If you tell people my rate is $100 an hr, then they can usually say that you must be good since your rates are higher than, say, the average joe next door...