'I want to have a clown business. How do I get
started?'

'Where do I begin?'

'How can I start my clown business if I don't have
alot of money to spend on advertising?'

'What's the best way to get myself known?'



This is just a sampling of the questions we get
asked here at the Clown Marketing Institute on a
daily basis!

#1 Since I focus on the elements of growing your
clown business I assume you already have your
clown character developed and a show or skills
that people will pay to see. If not, you need to
go back to put those skills in place.

Check with some of the great associations we have
for clowns such as www.COAI.org or
www.WorldClownAssociation.com to find out details
on upcoming conventions to get some top-notch
training.

Now let's get to the nitty-gritty of taking a step
to showcase your skill on a regular basis AND get
paid for it.

One of the easiest ways to get a clowning business
started is to showcase your skills at a local
restaurant. But not just ANY restaurant!

On page 4 of my Clown Marketing Blueprint Home
Study course www.ClownMarketingTips.com/blueprint,
I talk about how it is really important to
understand who you want to sell your services to.
This will save you a lot of time and money in
wasted advertisement.

Carefully consider who you want to sell your
services to. If you like clowning to Seniors,
then try to get your skills showcased at a
restaurant that many Seniors go to. Our town has
a local buffet called HomeTown Buffet and lots of
seniors go there.

If you are targeting to do birthday parties for
children, then try getting showcased in a family
restaurant that likes to have lots of kids.

And don't stop at getting yourself showcased at
one restaurant. Try getting into 2 or 3, whatever
your schedule allows.

The restautant work is usually on Monday, Tuesday,
Wednesday and Thursday evenings, then that leaves
you the weekend to do the birthday parties.

Here's some things you want to start thinking
about before approaching a restaurant:

1) Do they get enough of the type of audience you
want to have as customers?

2) Does this restaurant attract the kind of
clientele who are in the income bracket to afford
your services?

3) Do they have any other entertainers or mascots
there that you might be in direct competition
with? Forget asking a Chuckie Cheese restaurant.
They already have Chuckie!

At an independently owned restaurant there will be
one decision maker, but at a chain they might have
to get approval from their home office.

But don't run out just yet to start asking
restaurants to have you clown there! Just start
driving around and start making your list of
restaurants that fit the description listed above.

In our next Clown Marketing Tip we'll talk about
how to approach the restaurant, the do's and
don'ts to get the gig, what to bring, what to wear,
how to price your services
and time of day to approach them.

Yours for more shows, more money and more fun
Esther Beris - The Queen of Clown Marketing
Clown Marketing Institute