You might find the book Strutters Guide to Clown Makeup helpful. It offers a lot of background and perspective, as well as technique tips.
That said, my recommendation is to keep it simple. Give it time to develop. Your first attempt probably won't be what lasts. In fact, it might be pretty horrible. That's alright. We've all been there. At least you are trying and working things out, finding what doesn't work along with what fits.
Follow the natural lines of your face. Study your face without makeup first. Move your muscles around. Observe where the creases are, where it moves. That's where you want to emphasize stuff. It is where your outlines or highlights might go. Understand that a clown face is not a mask but a way in which to communicate expression more easily and in an exagerrated manner to an audience.
Do something which fits YOU individually. Every clown is different. What works for someone else isn't necessarily what will fit you or your character.
Look at a lot of pictures of other clown faces. Just from observing these things, you will get good ideas to try out. Don't entirely copy anyone's face as it is their own, but it's alright to play around with elements of something which you see and like, making it adaptable to your own look.
Get some help and advice and feedback from others. What looks good to you might not to someone else. Or a more experienced clown may be able to offer simple tips for improvement. Even if you have no one locally to talk to, we are always certainly willing to help and offer constructive critique here.
Listen carefully to everyone's advice, then make up your own mind. There are a lot of opinions out there. There are even contesting rules for makeup competitions at conventions. Everyone has something of value to add. But, eventually, you just have to make up your own mind and do what suits your clown best individually. Every clown is unique and only you fully understand who your character is, what you are trying to do, and why it needs to be that way. Don't discard any heartfelt or experienced advice and feedback which people recommend. Learn and grow from it. But don't let that control you, either.
As for makeup which is available, three of the main manufacturers are Mehron, Ben Nye, and ProFace. There is also Jim Howell, which some people like for it's light textures. I'd stick with those brands as your safest bet. You should be able to obtain any/all of them through their websites, various clown suppliers, or at theatrical supply stores.
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~ Laugh at yourself... everybody else does!
~ God loves women who date clowns.
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