Be a Clown by Mark Stolzenberg is the other must have book along with the above mentioned Creative Clowning.
You might also try listing out all of your skills no matter what they are and thinking about how to put them into a character to birth your clown! (Playing the guitar, dancing, reading upside down, bottle cap racing, whatever!)
Explore different characters like the White Face, the Auguste or the Character clown and write a 1-3 page personal biography on each style of clown character you create. Play with clown make up and watch any kind of real clowns you can find. Even the worst ones will teach you something!
The other big one for me is to keep a notebook of any funny ideas, jokes, routines and funny images to use later. Carry it with you and write down ideas as soon as they come to you. Don't put it off or you may forget some small thought that can grow into your next big show! Spend a lot of time reading about clowns online, watching Red Skelton and old silent movies (Buster Keaton, Chaplin, Harry Langdon) and modern clowns like Bill Irwin, David Shiner and Avner the Eccentric.
You must feed yourself hefty amounts of comedy so that you have sustenance to grow with! Art can not exist in a vacuum!
Another fun and enjoyable step in beginning the journey to finding your clown is to discover your hat (Mark Stolzenberg recommends this right at the start). Buy a bunch of different style hats from Good Will, Value Village or whatever local thrift shops you have. See if any of them cause your clown to emerge. Remember you don't have to wear a bowler, top hat or colorful buttony style cap as a clown! (Though I do like those!).
Once you have a rough idea for your character, you can write a more lengthy biography or start working on some entrances for your clown. Different ways he might say "Hello". Create! Have fun!
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