New Clown

[ashes]

Oh, and good points about over-advertising...

But advertising is a necessary overhead cost - it is what
brings in the $$ eventually.

It might be worth while to blitz things your first year to
get your name out there, and then cut the advertising
expenses way back to a level you can support from the
gigs you get.

Just be careful about long-term committment of your
advertising $$ and try to find out how folks heard about
you. Reward the advertising mediums that get you
noticed by continuing or expanding your coverage there
and cut back on those that don't bring in enough responses
to justify the cost.

Ashes

[PremierSparkles]

Originally Posted by ashes

Oh, and good points about over-advertising...

But advertising is a necessary overhead cost - it is what
brings in the $$ eventually.

Reward the advertising mediums that get you
noticed by continuing or expanding your coverage there
and cut back on those that don't bring in enough responses
to justify the cost.

Ashes

I couldn't agree more Ashes. The old saying, you can't make money without spending it! I have found though that usually you only have 3 or 4 clowns in the phone book. Every mom or company is going to call all of them to price / quality compare, no matter who hasthe biggest ad. It's not like we are competing against Dr's. ya know. So, now I just put in the name & number of my company for $10 - 15 bucks a month, depending on what city. I am in several cities. My call volume hasn't dropped at all from when I had huge ad's. I also keep flyers in local party shops & florists. I track carefully what ads are working & have dropped ads from some of the smaller pamphlets.

We do need just a topic on The Business of Clowning!

Thanks Ashes!